project: WebCanada Company Logo
When WebCanada approached us to redesign their company logo, we gave it some serious thought. First, WebCanada is a web company... and they are unabashedly Canadian. Their requirements were for an element of Canadiana (like the maple leaf) and they asked for blue and gray as their colour scheme. For typeface we used something light, and firm - no fun stuff... and for that signature maple leaf, we envisioned 'pages' flying out from the company name... look closely - the maple leaf is formed by 'pages' flying out of 'webcanada.'