project: YouWager Corporate Logo
YouWager needed a logo that said - SPORTS. And Money. And they were adamant about the umbrella company's name being included in the logo. We worked to reach these goals - and this is what we came up with. Look closely at the interlocked Fs in the left-side symbol... you see it? It's a dollar sign! (Editor: Well, sort of... an abstract dollar sign :-) ) Aside from being a masculine and memorable branding effort, it's subliminal too!