case study: YouWager Lead Generator OOBG.com
YouWager is a successful offshore sportsbook with operations in Costa Rica. Having worked with them in previous years, they approached us to take care of a new Lead Generator using the Official Offshore Betting Guide brand. We rebranded the OOBG identity, and created a clean, useful resource site for betting enthusiasts including NFL previews, live lines and articles
XML/XSLT Data Population
The OOBG site is rich in data acquired from various XML feeds. This required us to handle parsing the data and styling the output with XSLT. From the Live Lines (homepage) to the Featured Scores and Top Trends, we manipulate a stream of raw XML data into readable and usable information.
Ad Banners AND Email Catcher
As a lead generating site, the OOBG site needed to not only to capture user email addresses for direct-to-consumer email marketing efforts, but also a few tasteful banners to promote their core products, BetPOP and YouWager. Done and done.